Brand Communications | The Language And Literature Of Branding

Academic Disciplines

  • Language
  • Linguistics
  • Literature

Business Disciplines

  • Brand Communications
  • Brand Messaging
  • Brand Naming
  • Copywriting
  • Corporate Communications
  • Public Relations
  • Story-based Advertising

Central Metaphors

  • The Story
  • The Language

Theoretical Framework

  • Expression
  • Plot
  • Theme

Deliverables

  • Communications Strategy
  • Copy
  • Language
  • Messaging
  • Story Ideas
  • Public Relations Strategy