Academic Disciplines
- Language
- Linguistics
- Literature
Business Disciplines
- Brand Communications
- Brand Messaging
- Brand Naming
- Copywriting
- Corporate Communications
- Public Relations
- Story-based Advertising
Central Metaphors
- The Story
- The Language
Theoretical Framework
- Expression
- Plot
- Theme
Deliverables
- Communications Strategy
- Copy
- Language
- Messaging
- Story Ideas
- Public Relations Strategy