The Way We Work

This sample project plan will give you a good sense of how we do what we do, but it’s important to note our methodology is a tool, not an ideology. We feel free to tailor our approach to suit your particular needs.

Inspiration

• Get to know one another
• Discuss your project’s purpose and context
• Define it’s timeline and key mileposts
• Review any relevant background material
• Profile your internal target audiences

Insight

• Explore your offering
• Explore the category
• Define your brand architecture
• Define your marketing strategy
• Define your sales strategy
• Define your communications strategy
• Define your positioning
• Define your ideal category name
• Define your ideal social (viral) brand strategy
• Define your ideal belief (cultural) brand strategy

Imagination

• Develop a set of short-term tactics and long-term strategies

Implementation

• Present the results of our work in a report and/or a closed or open forum, as desired.

Innovation

• Remain available to discuss any future internal or external developments which affect your brand including new markets, cultural shifts, acquisitions, etc.