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CVS And Salma Hayek Introduce Nuance Salma Hayek

Exclusive Beauty Collection Launches at CVS/pharmacy Locations Nationwide

CVS/pharmacy, the nation’s leading retail pharmacy, today announced the introduction of the exclusive beauty collection, Nuance Salma Hayek. Co-developed by actress Salma Hayek and CVS/pharmacy, Nuance Salma Hayek is a full beauty line offering high-quality products designed to enhance every woman’s individual beauty, at a price that she can afford. The comprehensive collection of more than 100 products within four categories – skincare, cosmetics, haircare and body – is available only at CVS/pharmacy locations nationwide and on cvs.com/nuancesalmahayek.

The first complete beauty line developed by an actress in partnership with a national retailer, Nuance Salma Hayek was inspired by Hayek’s grandmother, a cosmetologist who developed her own homemade beauty remedies. An embodiment of her rich family heritage, the products in the Nuance Salma Hayek line represent the fusion of advanced, proprietary formulations and personal beauty rituals passed down from generations. Each product in the line was inspired by Hayek’s own beauty rituals as well as her extensive global travels. Many ingredients, such as tepezcohuite, blue agave, prickly pear and lime enzyme, are being used in exclusive beauty formulas available to the mass market for the first time. Hayek rigorously tested every product in the line, partnering with formulators to ensure the highest standards and results.

“I wanted to create a line of premium beauty products that were both effective and affordable using the ingredients and knowledge passed down to me from my grandmother,” said Hayek. “My partnership with CVS/pharmacy allowed me to be truly involved in every aspect of product development, bringing my vision to life in making a line that is available to all women, who are entitled to preserve their youth no matter what.”

“CVS/pharmacy’s leadership in beauty for the past decade has been demonstrated by a long list of first-to-market innovations for our beauty customers,” said Mike Bloom, Executive Vice President of Merchandising and Supply Chain for CVS/pharmacy. “Our partnership with Salma Hayek in creating a premium beauty line that is accessible to all women takes our beauty leadership and innovation to the next level. We are proud to introduce this highly-anticipated line, Nuance Salma Hayek, exclusively to CVS/pharmacy customers.”

Premium, yet approachable, the Nuance Salma Hayek line combines exotic, natural ingredients and ancient beauty secrets with science to create efficacious products that enhance the nuances that define every woman’s individual beauty. Prices range between $2.99 and $19.99, and the line includes:

  • Nuance Salma Hayek Skincare: Nuance Salma Hayek Skincare products are specially formulated with natural fruit extracts and essential oils to address multiple skincare concerns like aging, loss of hydration, and uneven tone and texture.
  • Nuance Salma Hayek Cosmetics: Nuance Salma Hayek Cosmetics include a full line of products for face, eyes and lips in a palette of stunning shades. Advanced technology and fine ingredients create beautiful, endless, customized looks.
  • Nuance Salma Hayek Haircare: Nuance Salma Hayek Haircare products address the needs of all hair types with formulations for fine hair, dry hair and chemically treated hair. The line includes treatments that nourish, style and help protect for all-day, healthy-looking hair.
  • Nuance Salma Hayek Body: Nuance Salma Hayek Body treatments combine nourishing botanicals and natural fruit extracts to help create more youthful, hydrated and radiant-looking skin.

For more information on Nuance Salma Hayek and to purchase the products, please visit cvs.com/nuancesalmahayek. To hear more about the inspiration behind the line and additional information directly from Salma, please visit facebook.com/cvsbeautyclub.

About Salma Hayek

A prolific actress who has gained worldwide recognition and success, Salma Hayek has proven herself, in addition to acting, as a producer, director and activist. Known for such works as “Frida,” “Desperado,” “Grown Ups,” and “Ugly Betty,” Hayek has received nominations for an Academy Award, Golden Globe, SAG, BAFTA and she won an Emmy. She is currently filming Oliver Stone’s “Savages,” and will be heard on November 4th lending her voice in Dreamworks Animation “Puss in Boots.” Hayek is dedicated to her social activism in the areas of maternal health, the environment and domestic violence.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America’s leading retail pharmacy with more than 7,200 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at info.cvscaremark.com.

Brand Culture, Brand Language

Our Names In The News: Nuance In WWD

We heard rumors about this a few months ago, but now it’s really happening. Salma Hayek is officially launching Nuance, her 100-piece, multi-category beauty line which will be sold exclusively at CVS, WWD is reporting. Starting in August, the line will appear in 7,000 CVS stores and online. This is the first time a celeb has ever launched a full-line beauty label for a mass retailer.

It’s been a huge project for the actress. She told WWD that she took three years off from her acting career to work on the line, and that it’s been something she’s been conceptualizing for a decade. The line is inspired by her grandmother, who was a Vichy Lab-trained cosmetologist and incorporated Native American and Mayan ingredients into her treatments. Salma also told the paper that at 45, she’s never had any injections in her enviably youthful face–she relies solely on products.

Salma was hands-on throughout the whole development process, even visiting multiple labs throughout the world and tracking down unusual ingredients, like prickly pear and tepezcohuite. She did have to compromise, however, and mentioned that Nuance was not her first choice of names for the line.

The products, which include hair care, skin care, color, and body, will retail for $7.99 to $19.99, so it’s definitely on the higher end of drugstore brands.

So while you may not be able to get Salma’s killer body, you can at least share her beauty secrets.

WWD

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Our Names In The News: Nuance In The New York Times

Hayek does, however, have one womankind-saving trick up her sleeve. Next year, she’ll unveil her own beauty line, Nuance. It’s been a secret project for six or seven years, and, she says, this is the first time she’s spoken about it.

“I always wanted to do this,” Hayek says, “because my grandmother, who was a beauty, she died at 96 with no wrinkles. And you should see my mother! We have some family secrets. . . . Have you heard of tepezcohuite?”

A brief pause to supply information about your humble reporter. My mother is Mexican too, and I have spent my life laughing every time she suggested one of these remedies, invariably some kind of cactus or tree bark with a complicated Aztec name, or, memorably, using a particular seashell to make freckles evaporate. But of course now even I use tepezcohuite to heal burns — because it really does work — and it’s my children’s turn to laugh at me. So it’s somewhat surreal to be sitting opposite a movie star in the Café de Flore in Paris, listening to her tell me about things that take me back to my Mexican childhood, and even prompting her on what the next ingredient in the battle for healthy hair or wrinkle prevention might be.

“You know how if you burn the stone of the mamey fruit and rub it on your eyelashes it makes them grow?” Hayek says.

I nod. Are you using concha nacar? I ask.

“Concha nacar — of course! As a lightening cream — that’s our next step.” She leans across the table in conspiratorial excitement: “And we’re not even claiming some of the things I know this stuff can do!”

The logical leap Hayek has made is that if, for instance, tepezcohuite regenerates skin so fast that it’s used in hospital burn units, why isn’t it used in moisturizer? All the secrets passed down from her grandmother involve ingredients that are natural, cheap and readily available in Mexico. The whole project says a good deal about her character: First, take zany-sounding, family-heirloom beauty tips. Then put in a lot of research work over several years. And finally, reject any ingredient that raises the price point too high. Hayek could have produced the most exclusive range imaginable — a whole new PPR brand to herself, say — but she wanted the most democratic, so the company she chose to team up with is the American drugstore chain CVS.

New York Times

Brand Culture

Workplace Branding: Sleekstone

We are pleased to announce that Scarcliff Salvador is a founding member of the Sleekstone Consulting Group, which specializes in assisting client firms establish a complete workplace brand that enables their employees to Become One with the company.  We believe this is the time for employers to merge marketing and talent management skills into their efforts to attract, retain, and engage an unfair share of great employees.

Many employers are already using either branding or talent management as a recruitment tool in trying to establish an external image as a good place to work, but these efforts are not nearly enough.  If a new employee does not experience what the recruiter promised, he or she is likely to be one of the 50% who change employers within the first three years of employment and will not be a positive spokesperson for the organization’s brand.  In addition, many current high performing employees are ready to seek other employment opportunities once they feel economic conditions are more stable.  Sleekstone was formed to address these issues with newer employees and those that are ready to leave.  We integrate our branding and talent management skills to engage, align, and inspire the workforce.

Sleekstone assists employers in this process, specifically by:

  • Identifying employers’ current corporate culture and workplace brand
  • Determining whether they are the desired culture and brand
  • Helping the employer move to the desired culture and brand, if applicable,
  • Aligning the employer’s compensation, benefits, and other human resource elements with the desired brand, and
  • Measuring employee attitudes, in real time, toward these changes and other employer initiatives.

Sleekstone has assembled experienced professionals who are leaders in their fields.  These leaders, identified by practice area, include:

  • Branding
    • Ray Baird
    • Brent Scarcliff
  • Compensation and Rewards
    • Steve Mendelsohn
    • Deb Thobe
  • Culture Assessment and Talent Management
    • Ron Komers
    • Jasmin Loi
  • Organization Development and Strategy
    • Barry Thomas
  • Financial Planning
    • Rick Weiss
  • Health, Welfare, and Retirement Benefits
    • Don Absey
    • John Garner
    • Art Kagan
  • Operations
    • Georgi Johnson

For biographies and more information, please visit www.sleekstone.com.

Brand Culture

Product Branding: The Mythology Of Muffins

The company that owns the Thomas’ brand says that only seven people know how the muffins get their trademark tracery of air pockets — marketed as nooks and crannies — and it has gone to court to keep a tight lid on the secret.

…

Some bakery experts were skeptical about Bimbo’s claims of top-secret processes, saying the mythology surrounding Thomas’ muffins was more about smart product branding than proprietary baking. The basic techniques for making an English muffin were widely known, they said: English muffin dough is very watery and when it is cooked at high heat the water evaporates quickly and leaves large air pockets.

New York Times

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Sensory Branding | The Design Of Branding

Academic Disciplines

  • Architecture
  • Art
  • Design

Business Disciplines

  • Brand Design
  • Emotional Branding
  • Experiential Branding
  • Graphic Design

Central Metaphors

  • The Emotional Experience
  • The Work Of Art

Theoretical Framework

  • Sight
  • Hearing
  • Touch
  • Smell
  • Taste

Deliverables

  • Acoustic Branding
  • Architecture
  • Brand Experience
  • Graphic Design
  • Olfactory Branding
  • Interior Design
  • Retail Design
  • Sonic Branding